Just how important is Search Engine Optimisation (SEO)? Does being at the top of the search engine’s results page (SERP) help your brand reach success? SEO is a discipline which focusses on optimising your webpage through organic search engine results. There are many search engines, however, Google is the most popular among them (taking up to over 75% of the market share). 

It is vital for businesses to improve their rank on search engines as majority of consumers only look at the top few websites on the 1^stpage of search results. Therefore, optimising your webpage is a must If you want to generate more website traffic. Another reason why it is important to use natural listings rather than a sponsored (Ad) listing is because generally consumers trust organic results more than paid. In fact, from personal experience, I tend to scroll past websites listed as an “Ad.” 

It can, however, be troublesome to organically rank among the top as Google change their algorithm regularly. The complexity of it includes over 200 factors to determine the rank of webpages. Some major factors include page title, content, quality and relevance, number of sites linking to the page, and more. 

Even though there are many other digital marketing tools and trends nowadays, SEO is still important for those businesses that want to build an online presence. Having a website at the top of the search engine results page helps establish that credibility as a business.

What are your thoughts on SEO?