Live streaming is becoming an important digital marketing tool for businesses as this trend is rapidly growing. It allows consumers to receive live video and audio over the internet. It enables businesses to be more transparent as viewers may interact with the streamer in real time. Many platforms have jumped on this trend and implemented a live streaming function. There are many ways to integrate this tool in your marketing campaign.

For example, Facebook and Instagram made livestreaming available in 2016. Using a influencer to advertise a product can be more cost-effective compared to other video marketing strategies. It is much cheaper and effective if done right rather than spending big bucks to get a professionally produced video done. Not only are streamers able to reach a large audience, but the human element of a live stream makes the content far richer, as it eliminates capturing the perfect shot and/or video editing. Conducting live Q&As are something businesses should consider when numerous customers have an enquiry or problem with a product or service. 

Businesses have also built theirproductsaround live streaming. Twitch is a huge platform for gamers to live stream. Twitch streamer and internet personality, Ninja, is the biggest live streamer on the internet. He plays many games, but Fortnite is the game that lead him to stardom. Having played Fortnite with Drake, Travis Scott and many more big celebrities has opened up many opportunities for businesses to collaborate with these streamers. For example, Red Bull has an endorsement deal with Ninja. 

Live streaming could be the future of video marketing. It embraces conversation, connects people, and adds a human element to advertising. 

Have you ever watched a live stream? If so, who and what was it?