Shopping in-stores is becoming less popular among the younger generations as they are choosing to purchase products online. It has made a major impact on how consumers and businesses interact with each other.
Businesses are capitalising on this opportunity as the world is becoming more digital. Companies such as ASOS (Online clothing retailer) do not have a physical store. Instead they solely focus on selling clothes on their website. The company has grown tremendously as reported sales have increased by 26% in the past year. This seems to be the growing trend among businesses.
There are multiple reasons as to why consumers are choosing to purchase their products online rather than going in-store. The most important factor that consumers choose to shop online is the ability to shop 24/7. They are able to access the website at any time of the day. Whereas, physical stores are only open during certain hours (eg. 9am – 10pm). There are also many other reasons consumers choose to shop online instead of in stores as shown in the graph below.
However, in-store shopping is not necessarily going to disappear. There will always be customers who seek the experiential value of shopping in-stores.
Do you think online shopping will take over in the future?
Pat's Blog 
This is some really interesting stuff. I personally love going in to physical stores, so I hope that never completely dies. There’s something about the personable relationships and trust that you can build face to face.
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Agreed! I also think people would want to try the clothes on to make sure it fits before making the purchase.
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